I know that Marvel studios owns that property; a piece of paper is not going to convince me otherwise. Just like a piece of paper doesn't always mean a couple should be married. I personally had a friend that went off to college that married his best friend's girlfriend (and all three of them were knowingly involved in this!) just to get financial aid benefit for school. Marvel is where these characters originated, where they were founded and believed in millions of comic book nerds globally.
My dilemma with this issue isn't even so much on the topic of intellectual property being stolen. What really bothers me is that Fox refuses to give up the licensing rights to these super heroes because they're only focused on maximizing their profits. Let's be honest, the X-Men movies were terrible, same with the Fantastic Four, and the other super hero movies they put out. The writing was sub par, and all they really passed for was summer action movies. But Fox sees how well Marvel has done with the Iron Man series, Thor, Captain America and the Avengers and they just won't loosen their grip. It's time to let go, Fox.
The reason Marvel Studios is doing so well with these movies isn't just because they know their way in and out of these characters, but that they put the show on for the fans. They add every little quirk of these characters without being overly cheesy or boring. They know how to do it right. The fans are the single most important selling point for these companies and without having Marvel's full line of heroes, the fans will never be fully appeased. Story lines like Civil War are an absolute must for comic book movies. On Bruce Lidl's website, Digitalwerks, he highlights that, "The Power of Spider-Man does not come, as J.K. Rowling might have it, merely from what the publisher puts out every month, but from the intense embrace fans give him, whether through a hand-made convention costume or through all the online discussions, wikipedia entries, fansites, etc." It's like the expression, "If a tree falls in the woods and no one is around to hear it, does it make a sound?" Spider-Man would have no impact if people weren't around to make him so popular. The more and more fans get together and discuss things like the back story, progression, artwork, design, psychology of characters and so on, the more a fan base is built. The fans are the foundation, and while Marvel sees that foundation and turns it into a memorial, Fox makes it a dirty pathway where fans are just walked on top of.
Marvel Studios and 20th Century Fox are in it for the same reasons, and yet, they can't come to any sort of reasonable conclusion. They could settle this so easily, and yet they choose to wage their very own
...Civil War
I know where I stand, do you?
