Sunday, December 16, 2012

Final Project Pitch


Many people in this country are used to working long and grueling hours to make a living or while going to school and for many of us, it is both. Finding time for relaxing and enjoying ourselves is getting harder and harder to do. With as little time as we seem to have, we are neglecting some of the most important aspect of our lives: our families, our passions and our health. I would like to further elaborate on the health concerns in more detail because it is rapidly becoming more convenient to neglect. What if our government was more in tune with its people and no their output and efficiency? What I mean by this is the government could give us shorter work days and longer holidays. Would this fix the American health concern? No, it is still each citizen’s responsibility to govern their own health, though I firmly believe that this would grant us more freedom to pursue healthier lives. I’m not just talking nutrition here; I mean every facet of health, whether it is physically, mentally, emotionally or spiritually.
Shorter hours in a standard work day would allow for much more deserved freedom to do anything we need to become healthier. Even if days are shorter by just an hour or two, it gives us citizens time to allocate for other, more healthy activities, like cooking dinner instead of eating out, going to the gym instead of watching tv, spending time with our families or children instead of zoning out on the internet to unwind, and preparing meals for ourselves and children for the following day of work and school respectively, to name a few.
Longer holidays have already been implemented country-wide in most European countries. In America, we have 10 public holidays off, but a company is not required to give any others after that. Meanwhile, countries like England gets 8 public holidays and a minimum of 28 personal days for vacation. Most American corporations do allow for some vacation days, but in most cases, it restricted to only one to two weeks.



There are three main excuses given for vacation days going unused:
1. “I can’t afford it.” This is an EXCUSE. Most of these people who use this excuse have not put in the effort to actually find out how much money it would require to make the trip. The effort just simply isn’t there so of course they will assume that it isn’t affordable.
2. “I don’t schedule far enough in advance.” Another EXCUSE. This excuse only thrives off of the first, such that if they planned things in advance, they would be aware of the costs and find ways to make a trip or vacation affordable. People who use this excuse are obviously aware of the problem, so why wouldn’t they be able to solve it if they actually tried?
3. “Work is my life.” HUGE EXCUSE. Work becomes your life in one of two scenarios: you are doing what you truly love and don’t even really consider it work anyway or you make yourself work so much that you cannot differentiate between work and your personal life. This choice is based on a closed-minded thought process and with a plan, it can be relinquished.
The plan here is for us, as citizens of this country and people of this Earth, to take time for ourselves and not allow ourselves the day to day stresses of working so much a week. While petitioning the government would be great, for now we will narrow the focus to something more feasible that you can take immediate action on. Start small by planning out your day, each day of the week. If you know what hours you will be at work, you can deduce from there the time that it will take traveling back and forth and you will know approximately when your lunch period is and you can plan to make your own healthy lunch the night prior. Once you know which times you are obligated to be busy, ie, work, you can subtract your eight hours (give or take) of sleep and plan around it. With the remaining time, incorporate healthy objectives into your day. This can be before working, on your lunch break or after work. You’re looking for at least an hour a day of healthy activities that you can engage in, stimulating your physical, mental, emotional or spiritual health. If you don’t have time for all of those in a single day, which many of us don’t, try alternating them throughout the week. Monday, for example you can go to the gym after work, while Tuesday you can be a little more relaxed and read a book.
Unfortunately most people don’t plan out their days and they assume their day not to be long enough and give up and stop having a successful, productive, happy and healthy day. In order to ensure that your day is successful, I suggest a method that has been used for ages. Before each next day, you write a list of 7 things that you want to get done that day. Then you have to make sure that all 7 things become priority and complete them. In a traditional sense, this tool has been used for business success, but it can be used to promote your own healthy activities as well. In this 7-item list you can include work as a single item, but also include other activities that you know you want to have accomplished, even small ones like doing the dishes, but make sure you also includes things like preparing a healthy meal and spending time with your family. In the end, your mind and body is what sticks with you and if you allow all the other stresses into your life, then they will remain with you as well. So do yourself a favor, starting right now, and follow a path to becoming healthy.

Sunday, December 2, 2012

Intellectual Property Part II: The Fans

In my last post, I told you how Marvel and 20th Century Fox (among other film studios) are battling for intellectual property rights of comic book movie super heroes.

I know that Marvel studios owns that property; a piece of paper is not going to convince me otherwise. Just like a piece of paper doesn't always mean a couple should be married. I personally had a friend that went off to college that married his best friend's girlfriend (and all three of them were knowingly involved in this!) just to get financial aid benefit for school. Marvel is where these characters originated, where they were founded and believed in millions of comic book nerds globally.

My dilemma with this issue isn't even so much on the topic of intellectual property being stolen. What really bothers me is that Fox refuses to give up the licensing rights to these super heroes because they're only focused on maximizing their profits. Let's be honest, the X-Men movies were terrible, same with the Fantastic Four, and the other super hero movies they put out. The writing was sub par, and all they really passed for was summer action movies. But Fox sees how well Marvel has done with the Iron Man series, Thor, Captain America and the Avengers and they just won't loosen their grip. It's time to let go, Fox.

The reason Marvel Studios is doing so well with these movies isn't just because they know their way in and out of these characters, but that they put the show on for the fans. They add every little quirk of these characters without being overly cheesy or boring. They know how to do it right. The fans are the single most important selling point for these companies and without having Marvel's full line of heroes, the fans will never be fully appeased. Story lines like Civil War are an absolute must for comic book movies. On Bruce Lidl's website, Digitalwerks, he highlights that, "The Power of Spider-Man does not come, as J.K. Rowling might have it, merely from what the publisher puts out every month, but from the intense embrace fans give him, whether through a hand-made convention costume or through all the online discussions, wikipedia entries, fansites, etc." It's like the expression, "If a tree falls in the woods and no one is around to hear it, does it make a sound?" Spider-Man would have no impact if people weren't around to make him so popular. The more and more fans get together and discuss things like the back story, progression, artwork, design, psychology of characters and so on, the more a fan base is built. The fans are the foundation, and while Marvel sees that foundation and turns it into a memorial, Fox makes it a dirty pathway where fans are just walked on top of.

Marvel Studios and 20th Century Fox are in it for the same reasons, and yet, they can't come to any sort of reasonable conclusion. They could settle this so easily, and yet they choose to wage their very own
...Civil War


I know where I stand, do you?

Intellectual Property Part I: The Debate

It's 2012. Nearing close and closer to 2013. In this day and age, an idea can be considered worth more than any tangible object. Ideas have proven to be worth billions. Bill Gates created the personal computer. Steve Jobs created the iPod. Ideas revolutionize the way people live their lives, especially in the advanced civilizations we live in now. How are these ideas protected? An idea can't be held in your hand; one can only use their imagination to create and manifest their ideas into tangible objects, like Gates' personal computer and Jobs' iPod. Your intangible ideas can be preserved and your ideas do have exclusive rights. It is called intellectual property.

Intellectual property rights include things like copyright, trademarks and patents. According to Jonah Lehrer, in his book Imagine, it was in Shakespeare's time, around the 1580's that the concept of intellectual property really took off. It was was at this time, Lehrer says that people realized that "ideas have value."  Inventions, books, recipes and many things you use in your daily life are subject to intellectual property. Including comic books. Comic books, however, have a pretty difficult history with intellectual property.

Since comic books were first created in the 1960's, there has been much debate over who actually owns the intellectual property behind the heroes in comics. Is it the original creator(s)? The current writer(s)? The company that owns the comic? One of the biggest issues right now is the battle between Marvel (now owned by Disney) and 20th Century Fox, not for comic books, but rather for film.

Marvel's The Avengers

Before Marvel was bought by Disney, the company went through a few rough patches and in the process, sold the rights of several comic book super heroes in an attempt to make money. Fox now owns the rights to Daredevil, Silver Surfer, the Fantastic Four and many of the most famous X-Men. Marvel also licensed other characters to different studios, including Spider-Man and Ghost Rider to Sony and the Punisher to Lionsgate.

At first, this all sounded good in theory, but the tragedy behind it lies in the fact that Marvel cannot use these superheroes in their own movies so long as the rights are licensed to other companies. One of the biggest events in the Marvel universe occurred when a series called Civil War went into publication in 2006. Due to how successful the book series was, I can only assume that they would want to make a movie based on it. But the civil war is between almost all major Marvel super heroes, including the ones whose licenses are to other studios. I'm not alone on this assumption, either! Comicbookmovie.com user steveorjoe bases his entire lawyer-like argument around the fact that Marvel would certainly want to create Civil War into a live-action movie, especially since movies like Iron Man, Thor, Captain America and the Avengers did so well in the box office. He claims, "They would have to get the intellectual property rights back from these other studios before they could start production on such a major film without being sued by one of the other studios." Steveorjoe and I aren't the only ones who can see the issue in this. Thousands of comments are flooding webpages and forums on the internet of outraged fans.

So long as companies like Fox and Sony keep producing movies with these characters, they renew their licensing to use these characters. The latest Spider-Man movie that came out last summer, The Amazing Spider-Man starring Andrew Garfield and Emma Stone seemed to have relaunched the entire Spider-Man story all over again, even though Spider-Man 3 with Tobey Maguire was just released in 2007. Why? Well, some speculate it was to renew Sony's license for Spider-Man so they won't lose to to Marvel because comic book movies are such a huge box office success right now.

These legal battles will continue to rage on until Marvel regains their intellectual property, so for now, the war carries on...